It won’t take very long on this blog to realise I’m a fan of Seth Godin‘s thinking and writing (a writer on leadership and marketing of rare insight).

A couple of months ago he blogged on “Get your memo read” – a piece stemming from a disastrously ignorable memo left outside his hotel door (which he critiques and rewrites) – and suggests 5 approaches to writing “to be heard” that I’ll come to another day.

But what struck me immediately is how precisely true to the act of preaching his opening words are about how difficult it is to write a memo that might actually get read: